What Is It Wednesday: Impostor Cake

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By Rosie Battista

What Is It Wednesday is the day we reveal a product and its ingredient list and you guess what this “food product” is. Then I’ll share with you an option for making a healthy version of this product.


Guess what “food product” has these 45 ingredients ? WOW …. seriously? !!???!!

enriched wheat flour
invert sugar
interesterified soy bean oil
dried carrots
soybean oil
cream cheese
artificial flavors
calcium carbonate
calcium sulfate
canola oil
citric acid
egg yolks
food starch modified
high fructose corn syrup
hydrogenated cottonseed and soybean oil
mono and diclycerides
non fat milk
pea fiber
polysorbate 60
potassium sorbate
sorbic acid
propylene glycol
mono and diesters of fatty acids
sodium stearoyl
sorbitan monostearate
soy lecithin
sunflower oil
titanium dioxide
wheat starch
xanthan gum

You may actually decide this is good to eat based on the promise on the front of the box stating: 90 calories, 4 g fiber and REAL CARROTS. hmmmm?

You may also want to justify your intake of this product because you are watching your weight. I would invite you to watch your HEALTH instead. When you watch your health, your perfect weight follows. If you are watching your health, you will not be eating a product that has 35 of it’s 45 ingredients as indistinguishable, indescribable and unpronounceable.

If you are having a difficult time wrapping your head around the idea that this is considered an edible substance, image how your body feels when you try and feed it with this chemical concoction. Want to know what it is? It is …






WHAT YOU COULD EAT INSTEAD that gives you the same flavors without the risk of a “chemical coma”?

1. CUT UP AND DIP. Cut up carrots dipped in decadent dip . Make this simple naked dip by blending 1 cup raw cashews, 1 red apple, 1 tbsp balsamic vinegar, 1 tsp cinnamon, juice squeezed from one orange. Pour the dip in a beautiful jar and you’re good to grab and go.

2. MAKE YOUR OWN CAKE AND EAT IT TOO. I love Emily of This Rawsome Vegan Life’s concoction of this gorgeous- beyond ridiculously amazing carrot cake. It is very simple to make and a beautiful recipe using naked food in it’s most natural form, I have tried this recipe and I have one warning for you! If you love carrot cake, this is a tad irresistible. Decadent and rich, I’d eat this one for dinner and call it a meal. Click here for the recipe.

REMEMBER! Just because it’s in a box, on a shelf, in a grocery store, does NOT make it fit to eat.


Rosie Battista

Rosie Battista

Rosie Battista is the founder of Sleeping Naked After 40, the lifestyle that teaches excellence in nutrition, extreme self love and extraordinary care. Rosie offers life “support” through her products and coaching helping you build the best version of yourself no matter what your age or stage. She believes that anything is possible if you believe it is and after competing in her first body building figure competition at age 50, she’s got the story to back it up. Her fun and content filled website http://rosiebattista.com offers blogs, vlogs, and products that help you beginning styling your life to support your health. Currently in production is the inspirational documentary following the challenges and celebrations leading to the body building competition. Watch the trailer at http:/StrengthBeyondMuscle.com. Get her free "Cookbook on the Secret Weight loss food that only body builders know about"and "11 "Thought-filled ways to create your perfect body" here:http://rosiebattista.com/subscribe
Rosie Battista

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