8 Technological Tools to Improve Your Business

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Many of you will probably laugh at me while reading this article! But that’s okay – you probably should, because I admit that I sometimes still live in the Stone Age. You see, I am a self-proclaimed “Technological Idiot,” and I have no problem with it. Many people love to make fun of me because of that – especially my kids. I’m not that old, but I am a creature of habit. So that means I don’t usually seek out technology if I can avoid it. But sometimes, I am either forced into it, or I have a strong enough curiosity that will lead me to learning the basics of something.

So I am going to tell you about some of the technological things I have learned to use that have actually made my life better. For those of you who are like me and prefer living in the Stone Age, here are some of the things you can try that you might think are cool too (once you learn how to use them):

1. Skype

When I was a kid, I always wondered if one day, we would have video phones. Well, fast forward a couple of decades, and here we are! From Skype to Facetime, we have video calling now. Honestly, I was forced into using it. Someone contacted me and wanted to interview me for their Internet web show, and they used Skype to do it. So I had to learn. But I’m so happy I did, because now I use it all the time. It’s not that difficult, and I have met so many people I have done business with using it (virtually, of course).

2. Video editing

The world seems to revolve around videos these days. If you are on Facebook, Twitter, or any other social media platform, you know that videos can go viral. But I wanted to use videos to teach people. But I knew I couldn’t rely on hiring someone to do all my editing, so I had to learn it myself. And honestly, it’s pretty easy once you get the hang of it! You can have a lot of fun tinkering around with any video you create.

3. Touching up photos and using Photoshop

It also seems like people take a lot more photos than they used to – mostly because they do it with their phones. But if you’re like me, you end up with a lot of bad ones, or at least ones you want to fix. Whether you want to fix them because you have to, or just for the fun of it, there are some cool things you can do to edit photos. And Photoshop can do wonders for your pictures too. But just like editing videos, there is a bit of a learning curve, but it’s worth it.

4. Power Point

Several years ago, I was still using transparencies in the classroom on an overhead projector. Until one day, a student said to me, “do you want me to teach you how to use power point so you can convert your lecture notes away from those overheads?” It was at that point that I knew I had to get out of the Stone Age. I was way behind most professors with the use of technology, but once I learned to use it, I can’t believe it took me so long.

5. iPads

I thought iPads were cool, but I never had any desire to have one. But as time went on, I saw how other people were using them. It could be a “phone,” a word processor, a camera, a video camera, an audio recording device, and many more things. Plus, it’s a lot easier to carry around than a lap top – especially when you are traveling.

6. Smart Phone

Okay, now I KNOW you are laughing at this one! But I actually resisted getting a smart phone for many years. My friends really had a field day laughing at me for this one! But it was only when I realized that flip phones would not be around forever that I actually broke down and got one. And they are very cool! According to research, 64% of the people have smart phones, so I guess I am not the last person in the country to get one, which is shocking!

7. Maintaining a YouTube account

Because I wanted to do short, “Motivational Monday” videos to share on social media, I knew I had to have a YouTube account. I had learned how to edit them, so now I needed to learn how to maintain a YouTube account. As with most of the things I have discussed, it takes some time to figure it out, but once I did, it was freeing to know that I can now share my knowledge with the world on the internet.

8. Creating a video class

I figured that since I was getting so good at making videos, I might as well try to create a whole class. So, that’s exactly what I did. But it was also difficult for me to figure out how to do it on the platform I was using. However, I eventually figured it out. After much blood, sweat, and tears, I finally created a whole class that hopefully will help a lot of people.

While most of you were probably giggling at me reading this (honestly, I am too), maybe some of you are “technological idiots” like me. And if so, I hope I have encouraged you to get out of your technological comfort zone a little bit and see how learning new things can actually benefit your life!

Carol Morgan

Dr. Carol Morgan is our Editor and part of our Expert Network. She has a Ph.D. in communication and is a professor at Wright State University. But she also wears many other hats. Here are some of her other professional activities: Host of 'A Walk On The WOO Side' radio show on BrainSpeak Radio, motivational expert for the 'Living Dayton' TV show, eHow.com video expert, columnist for BrainSpeak Magazine, and an expert writer for various motivational outlets including The Huffington Post. She is also the author of several books.

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