4 Reasons Your Business Shouldn’t Be The ‘Shy Kid’

By Maura Desimone

Is your business like the shy kid in class?

Remember the shy kid in class? You don’t? Yes, that’s my point. The shy kid doesn’t leave an impression. The shy kid doesn’t talk much. The shy kid doesn’t share many thoughts. The shy kid flies in under the radar, usually because there is a certain amount of pain and discomfort in interacting with others. The shy kid is the wall flower who just blends into the background. I know this well, because I was always the shy kid in class.

Obviously, I’m not talking about interpersonal relationships – I’m talking about your business. But the end result is the same.

So here are 4 reasons why your business shouldn’t be the ‘shy kid:’

1. Being the ‘shy kid’ isn’t interesting.

As I’ve grown and evolved, I’ve decided it’s not that interesting to be the shy kid anymore. And since I’m a business owner, being a shy kid doesn’t pay the bills. Or even allow me to run a business. So the shy kid got put to bed, and in its place I developed a personality for my business. The personality of my business is called my brand.

2. ‘Shy kids’ don’t have a definite ‘branding.’

A brand is a business tool that defines who you are and what you do. Depending on the type of business you have, your brand may include certain graphics, typography, colors, music, flavors, ideals, etc. The ways to define your brand are really endless. One of the most common ways people brand their business is by developing a logo design. The logo design will include specific type styles, colors and sometimes graphics. All of these elements give visual indications of what the business is about. They help to define the personality of the business, which makes the business more memorable.

3. Your target market won’t find you if you’re the ‘shy kid.’

Whether your business is only one person, or if it’s thousands of people, it’s still the same concept: The whole reason to develop a brand for your business is to make it easier for your target market to find you. That’s why there’s such tremendous value in developing your brand – your business success relies on it. Strong branding helps your market find you and remember you. Having a strong brand will create greater sales in your business.

4. ‘Shy kids’ don’t have personality and don’t make many ‘friends.’

A business that has no personality isn’t memorable and doesn’t get much business. Think about those business cards you sometimes see that are on flimsy white paper with a few lines of black text on them. Do you ever remember what the business is about? What they’re offering? Do you want to keep their card and learn more about them? Probably not. They just disappear into the background, just like the shy kid in class.

So don’t let your business be like the shy kid in class. Get out there. Find your market and share your message with the world. Your business will thank you for it!

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